Plan
Understand your market, services, capacity, and project economics. Choose a specific offer worth testing.
Customer acquisition for fencing contractors
Facebook & Instagram campaigns built for fence estimates.
Hammerline plans, creates, and manages paid Meta campaigns for fencing contractors—from the offer and creative to local targeting, lead forms, testing, and optimization.
See what we’d run in your marketYour ad account stays yours. You pay Meta directly.
You build fences.
We build the campaigns.
From choosing what to promote to delivering the inquiry, we manage the whole campaign. You don’t need to learn Ads Manager or make the ads.
Your team handles the next step: follow up promptly, quote the project, close the sale, and complete the job.
- Offer & strategy
- Choose the project type and offer around your service area, job economics, and crew capacity.
- Creative & campaigns
- We make the ad concepts, visuals, copy, and headlines, then set up and manage your Meta campaigns.
- Lead flow & local targeting
- Reach your service area, ask useful project questions, and route inquiries to your team.
- Testing & reporting
- Monitor spend, test creative, review lead quality, and report on outcomes your business can use.
How we work
Launch
Build the creative, campaign, local targeting, and lead form. Confirm where inquiries go before ads run.
Improve
Review spend and lead quality, plus estimates and jobs where available. Test new creative and adjust the campaign.
Sample Campaign Concept
A privacy fence campaign,
from ad to inquiry.
One project. A clear next step.
Show homeowners the kind of fence they want. Give them a simple way to tell you what they need—and give your team context for the first conversation.
Then, a short project form
- 01The project
New fence or replacement · ZIP code
- 02The details
Preferred material · Project timeframe
- 03The conversation
Name · Phone · Email
Illustrative concept — not client work or historical campaign performance.
Residential fence installationSample advertiser · Sponsored concept
Thinking about replacing an old fence or adding more privacy to your yard? Request a local estimate for a new privacy fence and explore options for your property and budget.
Residential privacy fencingNeed a New Privacy Fence?
Sample ad preview · Facebook & Instagram
Look beyond the lead count.
We want to know which inquiries become worthwhile estimates and jobs. Deeper tracking depends on the follow-up and sales data your team shares, or the systems you connect.
- Ad spend
- Leads
- Qualified leads
- Estimates
- Jobs
Working with Hammerline
- Month-to-month initially
- No large setup fee
- Your ad account
- You pay Meta directly
Work directly with Blake. We manage the ads inside your Meta account, so you retain ownership and control. Management is billed separately. Scope and pricing are agreed before launch.
A few practical questions
What does Hammerline manage?
We manage the offer, strategy, creative, Facebook & Instagram campaigns, local targeting, lead forms, testing, and reporting. Your team follows up with homeowners and handles estimates, sales, and fulfillment.
Who pays Meta?
You pay Meta directly through your own ad account. Hammerline’s recurring management fee is separate.
Do you guarantee results?
No. Results depend on your market, offer, budget, competition, and follow-up. We manage the campaign work and report what the data supports.
What ad budget do I need?
It depends on your service area, project values, and crew capacity. We agree on a practical testing budget before starting.
Is there a long-term contract?
Initial engagements are month-to-month. We agree on scope, pricing, and cancellation terms before work begins.
Want to see what we’d test in your market?
Tell us about your fencing company and service area. We’ll review the basics and come back with a starting campaign direction.
Blake · Hammerline Growth